Lil Nas X has become one of the most influential young artists in the music industry, with his unique blend of genres, unapologetically bold personality, and viral success. As of 2025, his estimated net worth stands at a staggering $9 million. This figure is a testament to his groundbreaking career, which includes chart-topping hits, successful album sales, brand endorsements, and high-profile collaborations. Here’s a deep dive into how he made it all happen.
How Much is Lil Nas X’s Net Worth in 2025?
Lil Nas X’s net worth is estimated to be around $9 million in 2025. While some sources place his worth at this amount consistently over the last couple of years, others speculate that his earnings have increased slightly due to continued success in music, brand partnerships, and various lucrative deals. For a man who famously created “Old Town Road” with just $50, this is an impressive financial leap.
It’s not every day that an artist can turn a modest $50 investment into a multi-million-dollar career. Yet, Lil Nas X has done exactly that with his viral hit, viral memes, and relentless reinvention. His cross-genre appeal, visually striking persona, and brilliant ability to ride the wave of internet culture have all contributed to his growing wealth. Let’s break it down.
Who is Lil Nas X?
Born Montero Lamar Hill on April 9, 1999, in Lithia Springs, Georgia, Lil Nas X is not just the artist behind the viral sensation “Old Town Road” — though that track alone is enough to cement his place in pop culture history. Lil Nas X is a boundary-pushing rapper, singer, and genre-blender who gained fame for his genre-defying music and eye-catching fashion choices.
His rise to fame came with a blend of humor, vulnerability, and a constant willingness to challenge expectations. Known for trolling the internet’s norms while embracing them in his own unique way, Lil Nas X quickly became a pop culture phenomenon. What many don’t know is that his coming out in 2019 marked a monumental shift for both country and rap music, making space for an openly gay Black artist in these traditionally conservative genres.
Lil Nas X’s Career Earnings
Lil Nas X’s career earnings have been nothing short of extraordinary. In 2020 alone, he reportedly earned $14 million, a number that seems almost too big to believe — but isn’t. His breakout hit, “Old Town Road,” racked in an astonishing $14 million in profits. While he owes a cut to Nine Inch Nails for the sample used in the song, as well as to others involved in the making of the track, the earnings remain remarkable.
Beyond the song itself, the success of “Old Town Road” was sustained by countless remixes, including collaborations with country star Billy Ray Cyrus. These remixes kept the song on top of the charts for a record 19 weeks. But Lil Nas X didn’t stop there.
His brand deals have been a major contributor to his earnings. He’s worked with brands like Doritos, Taco Bell, UberEats (who could forget that unforgettable Elton John commercial?), and Wrangler jeans. These partnerships capitalized on his viral persona and quirky internet culture presence.
Concerts and virtual performances have been another lucrative avenue for him. One notable event in Roblox saw 33 million attendees, earning him millions in merchandise sales from these virtual performances.
Lil Nas X’s debut album, Montero, was a commercial success. Not only did it receive critical acclaim, but the artist also donated a portion of the proceeds to LGBTQ+ charities, further solidifying his place as an advocate for the community.
His continued success can also be attributed to his streaming royalties. Hits like “Panini,” “Industry Baby,” and “Holiday” have racked up millions of streams, helping to keep the money flowing.
Lil Nas X’s Daily Earnings
With an annual earning of $14 million in 2020, Lil Nas X was bringing in approximately $38,000 per day. Yes, you read that right — each day was worth more than some people make in a year. While this figure might make anyone question their life choices, it also shows the immense earning potential of modern music stars in the digital age.
Early Life of Lil Nas X
Lil Nas X’s journey to fame wasn’t exactly paved with gold. Born Montero Lamar Hill on April 9, 1999, near Atlanta, Georgia, Lil Nas X had a childhood marked by struggle and resilience. His parents divorced when he was just six years old, and he moved in with his father, a gospel singer, in Austell, Georgia. Despite the hardships, Lil Nas X found solace in the digital world.
As a teenager, he immersed himself in internet culture, mastering the art of meme-making before it became a mainstream phenomenon. His fan accounts for Nicki Minaj, along with his experiments in viral content, prepared him for his eventual leap into the world of music. His understanding of how to break through the noise made it easier for him to launch “Old Town Road” and create something that was destined to go viral.
His Breakthrough: ‘Old Town Road’
In 2018, Lil Nas X released “Old Town Road,” a track that would change his life forever. The song blended elements of country and hip-hop, a combination that no one had seen before. As the song went viral, Lil Nas X’s ability to make content spread quickly, due to his meme knowledge, propelled the track to global success.
The song not only topped the Billboard charts for an incredible 19 weeks but also reshaped the country and rap music genres. Lil Nas X’s ability to break down barriers and fuse different styles into one track helped him become a household name almost overnight.
Lil Nas X’s net worth in 2025 is a result of a career built on viral success, cross-genre innovation, and fearless self-expression. From his humble beginnings to becoming a global superstar, Lil Nas X has proven that with determination, authenticity, and a bit of internet magic, anyone can go from viral sensation to music icon. His $9 million net worth is a reflection of both his talent and his ability to tap into the power of modern digital platforms to build a career that’s all his own.
